Fresh

Fresh: A Lifestyle of Natural Indulgence for Healthy, Radiant Beauty

Fresh is a natural, ingredient-led skincare and cosmetic company headquartered in New York City, USA. Since its inception in 1991, Fresh has been dedicated to providing luxurious, effective skincare while respecting and harnessing the power of nature.

Philosophy

Fresh’s philosophy is rooted in the belief that healthy, radiant skin stems from the nurturing touch of nature. The brand holds that superior skincare should be crafted from pure, potent ingredients that nourish, protect, and improve skin health.

Fresh products are renowned for their fresh, natural scents and lightweight textures. They are free from synthetic fragrances, dyes, and harsh ingredients, designed to deliver a gentle, nurturing experience for all skin types.

Signature Ingredients

Fresh’s product line features a range of signature ingredients, including:

• Rose: Known for its antioxidant and hydrating properties, rose is extensively used in Fresh skincare to soothe, nourish, and revitalize the skin.
• Cucumber: Rich in moisture and anti-inflammatory properties, cucumber helps calm and refresh the skin while providing lasting hydration.
• Soy: A natural humectant and antioxidant, soy helps soften, smooth, and protect the skin, shielding it from environmental stressors.
• Peony: Renowned for its calming and antibacterial properties, peony helps reduce inflammation, maintaining the skin’s healthy balance.
• Chamomile: Possessing soothing and anti-inflammatory benefits, chamomile calms irritated skin and promotes natural healing.

Product Range

Fresh offers an extensive range of skincare and cosmetic products, including:

• Cleansers: Gentle cleansers that remove impurities and makeup while preserving the skin’s moisture balance.
• Toners: Refreshing toners that tighten pores, balance pH levels, and prepare the skin for subsequent skincare products.
• Moisturizers: Nourishing moisturizers that deeply hydrate the skin and protect it from environmental aggressors.
• Masks: Luxurious masks that provide targeted treatments for specific skin concerns, such as hydration, purification, or anti-aging.
• Makeup: Cosmetics crafted with natural ingredients to enhance natural beauty while nurturing skin health.

Sustainability

Fresh is committed to sustainability and environmental conservation. The brand partners with non-profit organizations to support sustainable farming and waste reduction initiatives. Fresh also uses recyclable and biodegradable packaging to minimize its ecological footprint.

The Fresh Experience

The Fresh experience is a sensory indulgence that combines the aromatic allure of natural ingredients, luxurious textures, and genuinely effective skincare. The brand’s products are designed to leave users feeling refreshed, nourished, and pampered.

Fresh products are available at retailers such as Sephora, Nordstrom, and Amazon, as well as through Fresh’s official website.